Looking for healthy, delicious meals without the hassle? Uitgekookt delivers fresh, chef-prepared dishes—made with local ingredients and without unnecessary additives—straight to your door anywhere in the Netherlands. With more than 20 rotating meals each week, there is always something new to enjoy.
Briefing
Uitgekookt aimed to refine its brand identity with a fresh, modern, and recognizable design that appeals to both younger and older audiences. The visual style needed to be clean and minimalist, balancing color, typography, photography, and layout to reflect quality, convenience, and trust.
Clear and compelling communication was essential to ensure the refreshed identity remained true to Uitgekookt while introducing modern elements. The brand needed a consistent design system across all platforms to strengthen its overall presence.
The goal was to position Uitgekookt as a forward-thinking, high-quality meal service with a distinctive and recognizable identity.
Concept
The design concept centered around a bold, fresh aesthetic, combining minimalist elements with modern details to create a striking visual identity.
We developed a balanced approach to color, typography, photography, and layout, ensuring the brand’s visual language was both distinctive and cohesive. The goal was to communicate clearly and effectively through an engaging and vibrant aesthetic that appeals to a broad audience. This concept reflects Uitgekookt’s commitment to quality, convenience, and accessibility while positioning the brand as memorable and distinctive.
Result
The final design for Uitgekookt features a bold, fresh aesthetic, blending minimalist elements with modern sophistication to create a striking and memorable identity.
A bright green palette plays a central role, bringing energy and vibrancy throughout the design. Large typefaces create a bold statement, while clear photography highlights the quality and freshness of the meals. Line icons add a contemporary and clean touch, while six distinct patterns introduce variety and texture to the visual language.
Every detail—from color and typography to photography and layout—has been carefully crafted to create a cohesive and distinctive brand presence across all touchpoints. The vibrant, clean visual identity reflects Uitgekookt’s core values of quality, convenience, and inclusivity, appealing to both younger and older audiences. This refreshed identity positions Uitgekookt as a dynamic brand that stands out in a competitive market, strengthening recognition and creating a lasting impression.
Fresh and ready. Just take a seat and enjoy!
Fresh and ready. Just take a seat and enjoy!
